We have more power than we think. When it comes to shopping sustainably, we can’t sit back and wait for companies to do the right thing — because the truth is, many won’t. Whether it’s cutting corners, greenwashing, or flat-out ignoring their impact, some brands prioritize profit over the planet. But every purchase we make is a choice. By supporting ethical, sustainable alternatives, we send a message louder than any marketing campaign: we care. Change starts with us, and together, our decisions can reshape the industry from the outside in.